Hi, Cakepreneurs!
My name is Jet Tevar and I’ve been part of the admin team of Cakepreneurs PH since its conception a couple of years back. Ang role ko sa Cakepreneurs PH is to support the group in all its marketing needs, content, and collaterals!
Today I’d like to share my ideas on why importante for Cakepreneurs like you to have your own websites. I say this to all small businesses but for this article, I’d like to focus more on home bakers, cake artists, and other partners of the Cakepreneurs PH community.
So without further ado, here are 12 reasons why sa tingin ko it’s important to own your very own DOT COM website even today:
1. Bonggang Reach
Imagine having customers not just from your barangay, but from all over the Philippines – or even the world! A website can make that happen. While some social media platforms can be limited in their geo tagging options, sa website hindi problema yun.
In a world where everything’s online, having a website for your baking business is like unlocking a whole new universe of customers. Gone are the days when your delicious creations were limited to your local neighborhood. With a website, you can showcase your scrumptious treats to people all over the Philippines and even beyond. Your cakes and pastries could be famous not just in your barangay, but across the archipelago!
2. No Time Limit
Walang store hours! Your website is open 24/7. Kaya kahit madaling araw, customers can check out your goodies and order anytime, super convenient!
Remember those times when you craved cake in the middle of the night, but all the stores were closed? Well, your website is like the 24/7 bakery that never sleeps. Whether it’s high noon or the break of dawn, customers can browse through your mouthwatering creations and place their orders at their own convenience. No more waiting for store hours – your online shop is always ready to serve!
3. Pogi Points Portfolio
Show off your cakes and pastries sa website mo. Upload pics and tell your story – it’s like letting your creations introduce themselves to your customers.
Your cakes are your canvas, and your website is the gallery where you can proudly display them. With high-quality images and a carefully curated gallery, you can create a visual feast for your visitors. Each cake, pastry, and dessert can tell a story – from the first time you tried that intricate design to the moment you perfected that signature flavor. Your website becomes a showcase of your journey, inviting customers to step into your world of delicious artistry.
4. Online Kita
Turn your site into your online tindahan. Customers can see your menu, order, and bayad online. No hassle, right?
Gone are the days of pen and paper orders. With your website, you’re bringing your tindahan online. Your customers can easily browse your menu, pick their favorites, and even complete their payment – all from the comfort of their own homes. No more lines or cash transactions, just seamless online shopping for your delectable creations. It’s a win-win for you and your customers!
5. Sariling Identity
Want your biz to have its own style? You can design your website to match your brand. May logo ka na, may website pa!
Your baking business has a unique personality, and your website can be its digital reflection. You have the creative freedom to design your website to match your brand’s colors, fonts, and overall vibe. It’s not just about having a logo – it’s about creating a consistent look and feel that customers can instantly recognize as “your” brand. With every click, they’ll know they’re in for a treat that’s uniquely yours.
6. Kwentuhan with Customers
Comment box, reviews, at contact form – all that jazz lets you talk directly to your customers. Makakatulong ‘to for feedback and building relationships.
Imagine having a virtual suggestion box where your customers can drop their thoughts, praises, and suggestions. Your website’s comment box and review section provide a direct line of communication with your customers. It’s a chance for them to share their experience, rave about your mouthwatering treats, and give you constructive feedback. This engagement isn’t just about making them feel heard – it’s about building genuine relationships that turn one-time buyers into loyal fans.
7. Sayaw sa SEO
Heard of SEO? It’s like a magic trick para sa website mo to appear sa top ng Google. Plus, you can share your yummy stuff on social media and emails, too!
SEO might sound like tech jargon, but think of it as your website’s secret recipe for getting noticed. When people search for “delicious cakes in Manila” or “best pastries near me,” you want your website to pop up on the first page of Google. SEO helps make that magic happen. But it’s not just about search engines – your website can be easily shared on your social media accounts and even sent out to your email subscribers. More visibility, more orders, and more yumminess to share!
8. Flex sa Expertise
Share your secret recipes, tips, and tricks sa blog mo. Maka-connect ka sa mga visitors and show them you’re a baking guru!
Your baking expertise is a treasure trove of knowledge, and your website’s blog is the perfect place to share it. From drool-worthy recipes to baking tips that make the process easier, you can showcase your mastery of all things baking. This isn’t just about providing value – it’s about positioning yourself as the go-to baking guru in your online community. When visitors see your blog as a reliable resource, they’ll keep coming back for more, turning your website into their baking haven.
9. Astig Credibility
Professional-looking website makes you legit sa customers’ eyes. They’ll trust you more and feel safer to order.
First impressions matter, and your website’s design speaks volumes about your professionalism. A well-designed website instantly boosts your credibility in your customers’ eyes. It’s like wearing your best chef’s hat – customers see you as someone who takes their craft seriously. When people trust your professionalism, they feel more comfortable placing orders and indulging in your delectable treats. Your website becomes a doorway to a delicious, trustworthy experience.
10. Sipsip sa Analytics
See who’s visiting, what they’re checking, and more. Helpful para mag-adjust ka sa customer wants.
Ever wondered how many people are checking out your website, what pages they’re visiting, and what treats are catching their eye? Website analytics are like your baking tools – they give you the insights you need to create the perfect recipe for success. By understanding your visitors’ behaviors and preferences, you can fine-tune your offerings and tailor your menu to what they want most. It’s like having a crystal ball that predicts your customers’ cravings!
11. Laging Updated
Naka-alert ka sa mga events and updates sa business mo. Bagong flavor? Promo? Pwede mo agad ipaalam sa website mo.
Your business is as dynamic as your desserts, and your website keeps your customers in the loop. Have a new flavor in the works? Planning a promo for the holidays? Your website serves as your digital billboard, ready to showcase all the exciting updates in your baking journey. No need to rely on physical posters or word of mouth – your website ensures that your customers are always informed about the latest and greatest in your baking world.
12. Hindi Pahuhuli sa Trend
Hindi lang para sa malalaking biz ang website. Sobrang tipid kumpara sa traditional ads. More customers, less gastos!
Don’t think that websites are just for big businesses. In fact, they’re a game-changer for small enterprises like your baking biz. With the potential to reach more customers and showcase your creations to a wider audience, a website is like your secret weapon. Plus, it’s a budget-friendly way to market your business compared to traditional advertisements. It’s more bang for your buck – more customers, less spending!
So if you’re thinking na kaya naman usually yan sa Facebook lang, so why bother with a website diba? I actually 100% totally agree! As a matter of fact, I know a lot of bakers personally na nakakita ng success with just operating on their Facebook page only.
However, tandaan natin, owning a Facebook account is free and anybody can do it. But not everybody has a professional dedicated website. Iba parin ang dating ng may sarili kang website that sets you apart from your competition and builds you as someone na seryoso sa business. If you want to stay with just a Facebook page, no one is judging you. It’s still a path to success.
But choosing to launch your website is a whole different level sa business mo! It’s saying to the world that “I’m here, I’m ready to grow, and I’m focused to achieve success…”
Alright, let’s break it down, mga ka-baker! Here’s a quick pros and cons rundown of having just a social media platform versus having both a social media platform and a website for your baking biz:
Just Social Media Platform:
Pros:
📸 Visual Showcase: You can flaunt your creations through pictures and stories, capturing your audience’s attention.
Cons:
🌐 Limited Information: Space is limited, so you can’t fully showcase your menu, story, and expertise.
🚀 No Control: You’re at the mercy of platform changes and algorithms.
⏰ Real-Time Posts: Posts are fleeting, and older ones quickly get buried.
Social Media Platform and a Website:
Pros:
🌐 Full Story: Your website is your digital home, where you can share your complete menu, story, and tips.
📈 Control: You’re the boss of your site, from design to content.
💬 Direct Connection: Engage deeper with customers through blogs, comments, and contact forms.
Cons:
📸 Initial Effort: Setting up and maintaining a website requires more time and learning.
🚧 Tech Jitters: If you’re not tech-savvy, there might be a learning curve.
The verdict? Social media platforms are awesome for quick visuals, but they come with limitations and uncertainties. A website, on the other hand, gives you full creative control and space to tell your story, engage with customers, and build your brand. It’s like having your very own bakery shop – with endless possibilities! So, whether you’re Team Social Media or Team Website (or even both), let’s make your baking biz shine online! 🍰🌟
O diba? Malaki parin ang diperensya.
Here is a quick FAQ list for someone like you na nagko-consider magset-up ng website. Hope this helps!
Frequently Asked Questions
1. Why does my baking business need a website?
Having a website isn’t just like having a digital signboard. It’s like unlocking a door to a wider audience. It lets you showcase your mouthwatering creations, expand your reach, and gives customers a platform to connect with you around the clock. Think of it as that 24/7 bakery that never closes its doors!
2. What’s the edge of having a website over relying solely on social media?
Social media’s great for visuals and quick interactions. But having a website is like having a larger canvas. You can show off your full menu, share your baking journey, and establish yourself as an expert. Plus, you’re in full control here – no algorithms to contend with, just a direct connection with your customers.
3. What if I’m not tech-savvy? Can I still pull off a website?
Absolutely! Today’s website builders are designed with simplicity in mind. And hey, I’m here to guide you every step of the way. Think of me as your trusty baking assistant, helping you navigate through the process smoothly.
4. What’s the budget for setting up a website?
You don’t need a fortune. There are options that won’t break the bank, and I’ll be here to help you pick the one that suits your needs.
5. Do I need to hire a pro designer for my website’s look?
Not necessarily. Many website builders come with ready-made templates that you can personalize to match your style. And guess what? I’m here to hold your hand through the exciting journey of design!
6. What kind of content should my website have?
Think of your website as a virtual menu. You’ll want to showcase your irresistible treats, share your baking story, dish out some valuable tips, and make it easy for customers to reach out to you.
7. Can I sell my baked treats directly from my website?
Absolutely! With an online store feature, your customers can browse your offerings and place orders with a breeze.
8. How do I ensure my website gets noticed on Google?
This is where the magic of SEO (Search Engine Optimization) comes in. Don’t worry, I’ll guide you through the basics of boosting your website’s visibility in search results.
9. What if I want to keep my website fresh with new treats or promos?
Updating your website is as easy as adding a new recipe to your repertoire. It’s a breeze, and I’ll be right here to show you the ropes.
10. I’m keen, but I’m a bit lost. Can you help me out?
Absolutely! I’m your trusty sidekick, ready to assist you at every turn. Whether you’re a tech newbie or a digital explorer, rest assured that I’ll be there to make your website setup an enjoyable and successful experience.
Just like experimenting with a new baking recipe, setting up a website might feel a bit daunting initially. But with the right guidance, it turns into an exciting journey of achievement. I’m here to be your baking buddy through it all, so let’s turn your online bakery dreams into reality! 🧁🍰🥧
I hope this article helped you with ideas para ma-level up ang cake business mo! As part of Cakepreneurs PH, I’m always willing to assist a member of the community to setup their website for FREE! Pwede ko kayo turuan how to do it on your own and point you to the right direction.
Pero kung gusto niyo naman umiwas sa hassle and delegate the entire process, then I can also help you out by offering you my professional services. You can contact me on this LINK!
Either way, the goal is to help you build your business and become a success!
Salamat!
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